If you look down our list of blogs (and it’s pretty extensive) you can pretty much get the message that we think blogging is important. Whether you are running an existing business or starting a new career, a blog is an important and useful way of sharing your message.
When we tell clients that they need to incorporate blogging into their marketing strategy, I regularly receive quizzical looks, shrugs, and comments that there isn’t the time to write them. For your reading pleasure, I’ve listed my reasons why blogging is vital for your business’ digital footprint.
Increase your search engine traffic
It’s a very simple concept, the more pages and addresses that exist on your website, the more chances there are that it will feature on web searches. And we all know that more web searches mean more web traffic and, hopefully, greater conversions.
Additionally, by introducing more keywords to your website, you will achieve more rankings, which isn’t such a bad thing.
Give your brand a face
Not an emoji, although that can work. Your website is all about your company, but your blogs show the personal side of your business. They give you an opportunity to share what you and your team are passionate about, whilst also touching on things that your audience may find useful. Blogs can do the heavy lifting that concise webpages are not designed for.
From a more commercial perspective, they also build your brand’s likeability and trust.
Supports your social media
Running multiple social media accounts for your business means that you have to have access to some decent content, that content then directs the reader back to your website. In the same way that you wouldn’t feed visitors to your house the same meal every time they come for dinner (if you do, you need to stop that, people are probably talking) you can’t keep regurgitating the same content to your social media audience. You need to keep things fresh and keep people interested. Otherwise in much the same way that RSVPs to terrible dinner parties will dry up, so will your clickthrough rates.
Makes you sound like an authority on you subject matter
How do you make everyone believe that you are an authority in your industry without looking big-headed? Write about what you know. Blogging to establish yourself as an expert or leading brand garners a feeling of trust and familiarity, and means that you will be top of customers’ lists when they decide they need your service.
Remind people that you’re still alive
Nothing says “this business is trading” more than a regularly updated blog publicised across social media accounts. If you have a blog you need to keep it populated or pay a marketeer (ahem) to do it for you.
If you’ve read this and suddenly realised that your blog is collecting cobwebs or just stood up and shouted “good grief, I need a blog…now” please feel free to get in touch with us, we can definitely help!
