Get a Fresh Perspective on Your Marketing Effectiveness

Is your marketing really working as hard as it could be? Our comprehensive marketing audits shine a light on what’s working, what’s not, and where your biggest opportunities lie. It could be that your marketing needs some minor tweaks, some new ideas, or an overhaul, but before you start changing everything, it is best to know what is working for you!

Why Choose a Marketing Audit?

Sometimes, you’re too close to your own marketing to see it clearly. Our fresh perspective helps you understand exactly where you stand and what to do next. Think of it as a friendly health check for your marketing – thorough enough to spot any issues, but practical enough to show you how to fix them.

What Our Marketing Audit Covers

We don’t believe in one size fits all approaches. Our audit adapts to your organisation’s unique needs, whether you’re a charity seeking donor engagement, a social enterprise looking to scale, or a purpose-led business aiming to increase impact.

Marketing Strategy Review

We’ll examine how well your marketing strategy aligns with your purpose and goals. This includes looking at:

• Brand positioning and messaging
• Target audience definition
• Value proposition clarity
• Campaign effectiveness
• Resource allocation

Digital Presence Assessment

A thorough review of your digital footprint, including:

• Website performance and user experience
• Social media effectiveness
• Email marketing impact
• Content strategy evaluation
• Digital advertising performance

Audience Engagement Analysis

Understanding how well you’re connecting with your key stakeholders:

• Communication effectiveness
• Community engagement levels
• Supporter journey mapping
• Conversion analysis
• Feedback mechanisms

Marketing Operations Check

Looking at how efficiently your marketing functions:

• Team structure and skills
• Process efficiency
• Technology utilisation
• Budget allocation
• Reporting and analytics

Our Audit Process

Discovery

First, we’ll sit down with you to understand your goals, challenges, and what success looks like for your organisation. This helps us focus the audit on what matters most.

Deep Dive

We’ll then conduct our comprehensive review, using a combination of both data analysis and qualitative assessment, to build a complete picture of your marketing effectiveness.

Insights & Recommendations

You’ll receive a clear, practical report highlighting:

• Key findings and insights
• Specific opportunities for improvement
• Practical recommendations
• Prioritised action plan
• Resource considerations

Beyond the Audit

This isn’t just about identifying what needs fixing – it’s about giving you a clear path forward. Our audits also include:

Action Planning Sessions

We’ll walk through the findings together, ensuring you understand not just what needs attention, but how to make improvements happen.

Priority Mapping

Together, we’ll identify quick wins and longer-term strategic initiatives, creating a roadmap that matches your resources and capabilities.

Resource Planning

Practical guidance on implementing our recommendations within your current constraints, including potential funding sources for charities and social enterprises.

When is the Perfect Timing for a Marketing Audit?

We recommend you consider an audit when:

• You’re planning your next strategic phase
• Results aren’t meeting expectations
• You’re preparing funding applications
• Marketing feels scattered or unfocused
• You need data to support decision-making
• You’re scaling your organisation
• You just are not getting marketing ‘done’

Ready to See Your Marketing Clearly?

Let’s explore how our marketing audit can help you understand where you are and plan where you’re going.

Book a friendly chat with us – no corporate jargon, no hard sell – just honest conversation about making your marketing work harder.