Who do you tell about your latest marketing promotion or offer? Obviously, you want to tell as many customers and potential customers as possible and your sales or customer services team, but should you tell the rest of your staff? We would argue that you absolutely should be telling every one of your staff, and you should be implementing internal marketing, and there are several extremely pertinent reasons why.
Internal marketing makes every staff member a member of your sales force.
All of your staff are your sales force, whether they work in a sales orientated role or not, they talk to people, chat to friends and family, wander around the supermarket in their work uniforms, they are all an advertisement for your business. No, they may not normally be customer-facing; they may not go out to meet new clients, but they are a part of the business, and in a period where we’re all working to achieve recognition and keep companies running, they’re an extra voice.
Avoid embarrassment and look professional.
Have you ever had a moment when you’ve been trying to buy something that’s on promotion, and the staff member serving you has no idea what you’re talking about? Or you mention a service that a business has advertised, and they have to go off and ask their manager? Frustrating, isn’t it? It can also leave you feeling a bit awkward for asking. However, if everyone is up to speed on the latest marketing, it means that even if the team members can’t help, they know the perfect person who can.
Helps with engagement
Letting all of your team know about wins and achievements keeps them engaged and feeling valued. So, if your business has a marketing strategy in place and there is a target connected to it, let your team know what the target is and if the company hits it. Keeping staff members up to date means that they feel that they are an integral part of your company. Employees who feel valued will always be more profitable than those who feel disenfranchised.
Utilises their social media
We’d anticipate that the majority of your team will have social media accounts. Whether they’re professional LinkedIn accounts or sociable Instagram accounts, they can share your marketing message across their social media. If you take a rough estimate that your team has 100 contacts each on each social media account, how much would you increase your audience reach if all of them started sharing your company’s marketing messages? But the only way they can do it is if they know about it.
Not Another Marketing Agency is here to work with you and your team to communicate your business across all platforms effectively. Just drop us a line to chat about internal marketing.
