With all the AI buzz, there's a persistent myth that creative marketing roles will soon be obsolete. This creates both unnecessary fear and unrealistic expectations. The reality? AI is a powerful tool that enhances human creativity, not replaces it. The most effective approach combines AI's efficiency with the authenticity, strategic thinking, and emotional intelligence that only humans provide - especially when it comes to communicating purpose and values. Think of AI as your allotment's new irrigation system. It won't replace your knowledge of which plants to grow or your careful tending – but it will make watering more efficient and prevent things from withering when you're busy elsewhere. The trick is finding the sweet spot where technology enhances rather than diminishes the human touch that makes purpose-led marketing so powerful. For purpose-led organisations looking to integrate AI wisely: 🟣 Use AI to handle repetitive tasks, freeing human creativity for strategic work 🟣 Experiment with AI-assisted content creation, but maintain your authentic voice 🟣 Leverage AI for data analysis to uncover insights that inform creative direction 🟣 Remember that AI can't understand your purpose on a human level (yet!) What's your experience with AI in marketing? Have you found ways to use it that actually enhance your purpose-led work rather than dilute it? #PurposeLedMarketing #AIMarketing #HumanCreativity #MarketingMyths #NAMA #PurposeDriven

Quick Tip! Make Sure You Use Google Business Posts for Visibility Did you know your Google Business Profile isn't just a static listing? The Posts feature gives you a free micromarketing platform that many businesses completely overlook. Regular posting keeps your profile active and engaging, signalling to both Google and potential clients that your business is vibrant and current. Use Posts to share: - Upcoming events or workshops - Recent projects or case studies - Helpful tips related to your industry - Special offers or new services Each post stays visible for seven days, creating a consistent opportunity to showcase different aspects of your business to people who are actively searching for what you offer. Setting a calendar reminder for a weekly Google Post takes just minutes but keeps your digital presence fresh and engaging. Do you need help with your Google Profile? #DigitalTips #GoogleBusiness #ContentMarketing #WisdomWednesday

While many organisations are chasing the latest social platforms, there's a humble marketing channel quietly delivering extraordinary results. Email continues to offer one of the highest ROIs in marketing - around £42 return for every £1 spent, according to recent DMA research. For resource-conscious, purpose-led organisations, that's not just impressive; it's transformative! If your marketing channels were a community garden, email would be the reliable perennial bed that produces season after season. It might not have the flashy allure of exotic annuals (hello, TikTok!), but those sturdy perennials will keep feeding your community long after the trendy plants have withered. For organisations looking to make email work harder: 🟣 Build a quality list of engaged subscribers over raw numbers 🟣 Segment your audience to deliver more relevant content 🟣 Test different approaches to find what resonates with your community 🟣 Use storytelling to strengthen emotional connection! Need help with your email marketing? Message us to make your email marketing work harder and deliver real impact. #MondayMyths #MythBusters #BreakTheMyth

Quick Tip! Use Images to Tell Your Story Let's be honest; we all judge businesses by their photos on Google. A profile with quality images instantly appears more professional and trustworthy than one without. Don't settle for just your logo or a photo of your building. Instead, use images strategically to showcase what makes your business unique. Share photos that demonstrate your work in action, highlight your team's personality, or illustrate your approach. These visual cues help potential clients understand not just what you do, but how you do it. Google gives you multiple image categories for a reason; interiors, exteriors, at work, and team photos. because a complete visual profile helps potential clients feel more confident in choosing your business. Take a few minutes this week to audit your Google Business Profile photos. Are they telling the story you want potential clients to see? Do you need any help? #DigitalMarketing #GoogleBusiness #VisualBranding #WisdomWednesday

Quick Tip! Write a Compelling Google Business Description! Your Google Business Profile gives you 750 characters to tell your story! Are you making the most of this? A strong business description should artfully weave together what you do with why you do it. Rather than just listing services, share the mission behind your business and the values that drive your work. Potential clients are increasingly looking for businesses that align with their own values. When your description communicates both your expertise and your ethos, you'll naturally attract clients who appreciate your approach. For example, instead of "We provide marketing services to businesses," try "We help forward-thinking businesses amplify their message through strategic marketing that aligns with their core values." This small shift in how you present yourself can make a significant difference in who discovers and connects with your business. When was the last time you refreshed your Google Business description? Reach out if you need some help! #MarketingTips #BrandStory #DigitalPresence #WisdomWednesday

Businesses and organisations often shy away from marketing technology, assuming it requires enterprise-level budgets and a team of technical experts. Let's untangle this myth! The democratisation of marketing technology has made powerful tools available at every price point – including free and low-cost options specifically designed for smaller organisations. With the right approach, even modest teams can leverage automation, AI, and data analytics to amplify their impact. Think of marketing technology like kitchen appliances. You don't need the industrial-grade equipment used by Michelin-star restaurants to cook a delicious meal! A thoughtfully chosen set of reliable tools that match your specific needs can help you create marketing that nourishes your community without consuming all your resources in the process. For purpose-led organisations looking to make tech work for them: 🟣 Start by identifying specific processes that drain your time but could be automated 🟣 Explore purpose-built solutions with nonprofit pricing (many offer substantial discounts) 🟣 Consider AI tools that can help with content creation and optimisation 🟣 Focus on solving one challenge brilliantly rather than implementing everything at once Marketing tech doesn’t have to be complex or costly! Message us to find the right tools for your needs, without the overwhelm. #MondayMyths #MythBusters #BreakTheMyth

What does it really mean to be a purpose-led business? It’s more than just having a mission statement, it’s about embedding purpose into everything you do, from strategy to culture to customer engagement. Businesses that prioritise purpose don’t just survive; they thrive. They build stronger connections, drive long-term growth, and make a real impact. But how do you define and implement a purpose that’s authentic and actionable? Find out in our latest article: https://buff.ly/fyTEBvA #PurposeLedBusiness #ImpactDriven #SustainableGrowth

Quick Tip! Choose Your Google Business Categories Strategically Did you know your Google Business Profile categories do much more than just label your business? They're actually powerful search magnets that help the right clients find you. When setting up your profile, don't just select the first category that seems to fit. Take a moment to choose primary and secondary categories that reflect both WHAT you do and WHY you do it. For example, instead of just selecting "Marketing Consultant," consider adding secondary categories like "Business Consultant" or "Professional Training" if they align with your broader services. The right category combination ensures you appear in more relevant searches and attract clients who are looking for exactly what you offer. This small tweak can significantly expand your digital visibility without any additional marketing spend. Have you revisited your Google Business categories lately? It might be time for a quick review to ensure they're working as hard as possible for your business. Need help? Drop us a message! #MarketingTips #GoogleBusiness #DigitalVisibility #WisdomWednesday

Let's talk about one of the most persistent myths in purpose-led marketing - that social media is a "free" channel that magically delivers results without investment. While creating accounts might cost nothing, effective social media marketing requires a significant investment of time, skill, and (increasingly) money. Organic reach has declined dramatically across platforms, and the "post and hope" approach rarely delivers meaningful impact. Think of social media like community gardening rather than broadcasting. You wouldn't show up at a community garden, throw seeds everywhere without planning, never water them, and expect a bountiful harvest! The most successful purpose-led social media requires cultivation, care, and occasionally some plant food (yes, that's our subtle metaphor for paid promotion). For purpose-led organisations looking to make social media truly work: 🟣 Focus on quality over quantity – better to excel on one platform than be mediocre on five 🟣 Set clear objectives beyond vanity metrics (what actual outcomes are you seeking?) 🟣 Budget for some paid promotion to amplify your most important content 🟣 Use social listening to understand what your community actually cares about Want to grow your impact? Message us to make your social media work smarter! #MondayMyths #MythBusters #BreakTheMyth

More and more consumers expect brands to stand for something; impact-first Marketing ensures your strategy goes beyond selling; it creates real change. From storytelling that resonates to campaigns that drive meaningful action, purpose-led marketing isn’t just good ethics; it’s smart business. Ready to shift your approach? Discover how to put impact at the heart of your marketing strategy. Read more: https://buff.ly/XWoN4X3 #ImpactFirstMarketing #PurposeDriven #MarketingForGood

Hello Spring! 🌱 The daffodils have pushed their cheerful faces through the soil, the birds are singing their hearts out at ridiculous o'clock in the morning, and just like that - it's officially spring! At Not Another Marketing Agency, we're feeling that familiar surge of creative energy that comes with new beginnings. There's something about watching nature reboot itself that gets our brains buzzing with fresh possibilities. Spring is nature's ultimate rebrand! What if your business could flourish like those determined daffodils? Perhaps it's the perfect time to review how your values are blooming in your marketing strategy, too. Whether you're a budding social enterprise ready to break new ground, a charity looking to rejuvenate your approach, or an ethical business seeking to cultivate deeper impact - we'd love to chat about how we can help your ideas flower into something remarkable. Let's nurture those world-changing projects together. After all, the most amazing gardens start with someone simply deciding to plant something new. Wishing you a spring full of growth, creativity, and maybe just a few less early morning bird symphonies! Tabitha & the NAMA team #DaylightSaving #BST

Quick Tip! Claim Your Google Business Profile Today Has your business claimed its digital territory yet? If you haven't set up and verified your Google Business Profile, you're missing a crucial opportunity to connect with potential clients. When people search for services like yours, Google is typically their first stop. An unclaimed or unverified profile means missed connections and potential lost business. Claiming your profile isn't just administrative work - it's a strategic move that puts your business on the digital map. It ensures you appear in local searches, displays accurate information about your services, and allows you to share regular updates and respond to reviews. The verification process takes just minutes, but delivers lasting visibility benefits. Head to business.google.com to stake your claim today. Need help setting up or optimising your profile? Get in touch, we’re here to help! #MarketingTips #GoogleBusiness #DigitalVisibility #WisdomWednesday

It’s Neurodiversity Celebration Week A timely reminder that different brains bring different brilliance in marketing — and in any industry, really — there’s no one-size-fits-all for what makes someone valuable. Some thrive in the spotlight, weaving magic through storytelling and creative flair. Others find their groove in the quieter corners — buried in spreadsheets, uncovering insights, spotting patterns, making sense of the data that drives strategy. We need all of it. Neurodiversity reminds us that thinking differently isn’t a barrier - it’s a strength. When we build teams that welcome diverse minds, we create space for innovation, empathy, and resilience. There are roles and pathways that lean into everyone’s strengths, not just the loudest ones. Let’s keep building workplaces where everyone is free to be themselves — and celebrated for what they bring. #NeurodiversityCelebrationWeek #Neurodiversity #Inclusion #Marketing #TeamStrengths #DifferentBrainsDifferentBrilliance #NeurodiversityWeek #NCW #ThisIsND

For four years, we’ve been recognised for doing business the right way, ethically, responsibly, and with purpose. Being re-accredited by the Good Business Charter is a testament to our ongoing dedication to fair pay, employee wellbeing, sustainability, and transparency. A huge thank you to our team, clients, and partners for supporting our mission to make business better. Here's to another year of driving positive change! Read more about our journey so far: https://buff.ly/Sy7smQh #MakeBusinessBetter #NAMA #Growth #GoodBusinessCharter #GBC

How a brand responds in times of crisis can define its future. Integrity, transparency, and a commitment to core values are key to navigating stormy waters without losing trust. From clear communication to acknowledging missteps and taking meaningful action, handling challenges the right way can turn adversity into opportunity. Discover how to stay true to your mission, even in turbulent times. 📖 Read more: https://buff.ly/xCzmBpN #CrisisCommunication #IntegrityInBusiness #PurposeDrivenLeadership

Purpose-led marketing is more than just a buzzword; it's reshaping the way businesses connect with their audiences. When brands embrace a clear mission, they don’t just sell, they inspire, build trust, and create lasting impact. But how do you authentically integrate purpose into your marketing strategy? In our latest article, we explore the journey towards meaningful, impact-driven marketing. 📖 Read more: https://buff.ly/aWWb3fm #PurposeLedMarketing #ImpactfulBranding #MarketingForGood

Great news! We now accept iwocaPay, giving you the flexibility to control how (and when) you pay. Pay Now – settle up in seconds Pay Later – spread the cost over 3 or 12 months It’s quick, simple, and hassle-free. Choose what works best for you! #iwocaPay #FlexiblePayments #PayYourWay

Why International Women's Day Feels Bittersweet in 2025 This International Women's Day, I'm finding myself in that complex space where celebration meets concern - a feeling that might resonate with many... https://buff.ly/C9PF2c9 #IWD2025 #IWD #InternationalWomensDay

For National Careers Week, I wanted to shine a light on the wonderfully diverse world of marketing and communications. It’s an industry that truly embodies this year’s “You Can!” theme, welcoming talented people from all walks of life, at various stages of their journey. Find out more: https://buff.ly/86MTR4m #NCW2025

Looking to upskill your team and drive real results? Our Training & Workshops deliver practical, no-nonsense learning tailored to your business needs. Want to upskill your team and make a bigger impact? Our purpose-led workshops deliver practical, no-nonsense learning tailored to your business needs. 📍 Content Planning for Purpose-Led Impact: Craft messaging that resonates with conscious audiences 📍 Marketing Confidence for Purpose-Led Teams: Master marketing with clarity & conviction 📍 LinkedIn for Purpose-Led Growth: Build influence & drive real engagement 📍 Blog Writing: Where Purpose Meets AI Power: Create ethical, AI-enhanced content 📍 CSR Strategy for SMEs: Develop a no-nonsense approach to social responsibility 📍 Workshops for Third Sector Organisations: Strengthen your mission & reach No generic content. Just training that works. Let’s talk. #BusinessTraining #MarketingWorkshops #LeadershipDevelopment #SalesTraining #TeamGrowth #PracticalLearning #WorkshopsThatWork

Struggling with outdated systems slowing you down? Our Digital Marketing Transformation services help businesses streamline processes, boost efficiency, and stay ahead. 📍 Digital Marketing Audits: Identify gaps and opportunities in your tech stack 📍 CRM & System Development: Build smarter, more connected workflows 📍 Process Automation: Save time, reduce errors, and improve efficiency 📍 AI & Emerging Tech: Leverage new technology for real business impact 📍 Data-Driven Strategy: Use insights to make smarter business and marketing decisions No tech overwhelm. No unnecessary complexity. Just the right solutions to help your business grow. Let’s talk! #DigitalTransformation #BusinessEfficiency #ProcessAutomation #AIForBusiness #DataDriven #CRMDevelopment #MarketingTechnology #SmartBusiness

Struggling to make your marketing work harder? We offer expert marketing consultancy that fits your business without the guesswork. 📍 Outsourced Marketing Dept.: A full team without hiring in-house 📍 Fractional Marketing: Senior expertise, when and how you need it 📍 CMO Services: Big-picture strategy, no full-time commitment 📍 Marketing Audits: Find what’s working (and what’s not) 📍 Strategy Sessions: Clear, no-nonsense marketing plans No jargon. No gimmicks. Just marketing that works. Let’s chat! #MarketingStrategy #MarketingConsultancy #OutsourcedMarketing #FractionalMarketing #CMOServices #MarketingAudits #StrategySessions #MarketingSupport #MarketingThatWorks

Need funding but don’t know where to start? Our Grant Writing services help you secure the financial support your business deserves. 📍 Grant Research: Find the right funding opportunities for your business 📍 Application Writing: Craft compelling, well-structured grant applications 📍 Impact Reporting: Showcase results and strengthen future applications 📍 Funding Strategy: Build a long-term plan to secure ongoing support No jargon. Just clear, effective grant applications that get results. #GrantWriting #FundingSuccess #BusinessGrants #BidWriting #GrantApplications #SecureFunding #FundingStrategy #NonProfitFunding

Want to make a real impact with your business? Our Corporate Social Responsibility (CSR) services help you create meaningful change while strengthening your brand. 📍 CSR Strategy: Develop a plan that aligns with your values and business goals 📍 Impact Measurement: Track and showcase the difference you’re making 📍 Stakeholder Engagement – Build stronger relationships with customers, employees & communities 📍 Sustainability & Ethics: Integrate responsible practices into your operations No greenwashing. No empty promises. Just a real, measurable impact. #CSRStrategy #ResponsibleBusiness #Sustainability #ImpactDriven #ESG #CorporateResponsibility #EthicalBusiness #BusinessForGood #NoNonsenseCSR

Practical, purpose-driven workshops designed to equip you with the tools and knowledge to succeed in your business goals. Whether you want to refine your marketing skills or gain clarity on your strategy, our workshops will leave you with techniques you can put into action straight away. Launching soon – stay tuned! #WorkshopsComingSoon #MarketingTraining #PurposeDrivenBusiness #PracticalWorkshops #MarketingWorkshops #NAMAworkshops

Exciting things are happening! Our new website is on its way. We’re working on a new website that will better reflect what we do and how we help purpose-led businesses and third-sector organisations succeed. It's the same straight-talking approach, just a smarter digital place to call home. We’ll be live soon – watch this space!

Taxes fund the public services we all rely on from schools to healthcare and infrastructure. Businesses that pay their fair share aren’t just following the rules; they’re showing a commitment to fairness, trust, and long-term sustainability. Fair tax isn’t just good ethics, it’s good business. #GoodBusinessMatters #GoodBusinessFortnight

Reviews and social media shape reputations instantly, businesses that listen, learn, and act on customer feedback stand out. Outstanding service isn’t just about solving problems; it’s about building relationships. When customers feel valued, they come back, and they bring others with them. #GoodBusinessMatters #GoodBusinessFortnight #CustomerCare #CustomerFeedback @goodbusinesscharter

Millions of people around the world, including in the UK, face exploitative working conditions, from child labour to modern slavery. When businesses don’t prioritise ethical sourcing, they risk becoming part of the problem. By choosing suppliers who uphold fair labour standards, businesses can protect vulnerable workers, improve global working conditions, and help create a truly sustainable and ethical supply chain. Doing the right thing isn’t just good ethics—it strengthens trust, reputation, and long-term success. #GoodBusinessMatters #GoodBusinessFortnight @goodbusinesscharter

Late payments put 400,000 small businesses at risk of closure every year (FSB Small Business Index). For many suppliers, especially small and independent ones, delayed invoices mean financial instability, cash flow problems, and even job losses. Timely payments aren’t just an operational detail, they’re a sign of respect and fairness. They strengthen relationships, keep supply chains healthy, and show true corporate social responsibility. A thriving economy depends on businesses supporting each other. Let’s commit to paying on time and making fair business the norm. #GoodBusinessMatters #GoodBusinessFortnight #LatePayments #FairContracts #Debt @goodbusinesscharter

Sustainability isn’t an option, it’s a responsibility. Businesses play a huge role in tackling the climate crisis, from cutting CO₂ emissions to reducing waste and managing resources more sustainably. And with consumers increasingly choosing companies that prioritise the planet, environmental responsibility isn’t just good ethics, it’s smart business. Committing to sustainable practices doesn’t just protect our environment; it builds trust, strengthens reputation, and helps drive the urgent push towards net zero. Every action counts. Let’s make business part of the solution. #GoodBusinessMatters #GoodBusinessFortnight @goodbusinesscharter

Unpredictable shifts, insecure contracts, and low wages create financial stress and make it impossible for people to plan their lives. By offering fair shift scheduling, reliable contracts, and paying the Real Living Wage, businesses create a workforce that’s more motivated, loyal, and productive. Fairness isn’t just the right thing to do—it builds stronger teams and better workplaces. #GoodBusinessMatters #GoodBusinessFortnight @goodbusinesscharter

When people feel empowered to speak up, whether it’s to share ideas, raise concerns, or challenge wrongdoing, businesses become stronger, safer, and more innovative. Issues like workplace harassment highlight why employee voice matters. Without trust in the system, people stay silent, and cultures suffer. That’s why worker representatives, trade unions, employee forums, and open feedback channels aren’t just nice to have, they’re essential. A truly healthy workplace is one where every voice counts, concerns are taken seriously, and action follows words. #GoodBusinessMatters #GoodBusinessFortnight @goodbusinesscharter

Wellbeing at work isn’t a perk, it’s a necessity. Long hours and relentless pressure don’t drive success; they lead to burnout, absenteeism, and low morale. A healthy workplace is one where people feel supported, not stretched to their limits. Responsible businesses create environments where open conversations about wellbeing are encouraged, without fear of judgment or consequences. When employees thrive, so do businesses. #WellnessWednesday #GoodBusinessMatters #GoodBusinessFortnight @goodbusinesscharter

Lest we forget.

The Halloween photo shoot with Sherlock went about as well as expected! 🦇 Happy Halloween from the NAMA team 🦇 #Halloween #TheGhostofSherlock #UncooperativeDog #DontWorkwithAnimals

Yesterday I attended the Microsoft AI Tour London, which cut through the hype to deliver practical, actionable pathways for real business transformation. Standout insights: - Process analysis revealing hidden opportunities across departments - Solid focus on governance documentation and security frameworks - Accessibility means organisations of all sizes can innovate meaningfully 💡 Most valuable takeaway? When teams analysed processes for AI suitability, they often uncovered improvement opportunities they weren't even looking for. And yes, an Arctic swimmer relating his talk to AI implementation was brilliant! #MicrosoftAI #DigitalTransformation #AIStrategy #BusinessInnovation #AIinBusiness #NAMA #tabithainthewild #microsoftaitour

Last week, I had the absolute pleasure of attending a client team dinner at @brownsbrasserie - Butlers Wharf. The weather behaved, and the London skyline looked stunning! For anyone wondering about the very very large yacht in the video, that is the Kismet. I looked it up, and you can hire it for $3 million a week (plus expenses). It does come with its own submarine, apparently... #londonskyline #yacht #lovelyclients #TabithaInTheWild #SubmarineIncluded

Early start into London today for client meetings. #TabithaInTheWild #fractionalmarketing #MarketingConsultant

Stunning view to start the day! Networking over at Pegwell Bay Hotel this morning 😊 #TabithaInTheWild #kentnetworking #FractionalMarketing #cmo

Another fantastic networking lunch at Squerryes Wine Estate on Friday! #TabithaInTheWild #KentBusiness

My first trip to London in over 6 weeks yesterday! It was absolutely wonderful to meet up with 9 other members from my online networking group, who I happily call friends, at @busabaeathai for a really lovely meal! #londonnetworking #bni #marketingconsultant #thaifood #coventgarden

It was National Dog Day on Monday; but in my office everyday is a celebration of the absolute chaos and mayhem that Sherlock brings to the office. He still loves to be the centre of attention on networking calls, loves to steal things off desks and no sandwich or snack bar is safe in an unattended laptop bag! I would not change him for the world! #nationaldogday #officedogs #officedogsofinstagram #dogsofinstagram #irishsetter #redsettersofinstagram #redsetter #marketing #marketingconsulting

Time for an office refresh! Personally I love a bold paint colour! Lots of exciting things planned for the rest of the year at NAMA! #marketingconsultant #marketingstrategy #refresh #timeforchange #colorful #redecorating

Is anyone else heading to Reset Connect on Wednesday and fancy having a coffee? Drop me a message! #rcl24 #LCAW2024 #sustainability #ethicalbusiness

Absolutely lovely at ExCeL London yesterday morning! #TabithaInTheWild #marketingconsultant #events

This afternoon, I am outside of my usual haunts! I am at the @theislandworks, meeting a client for a strategy session. It is an absolutely stunning location, and also, importantly, they have a lovely coffee shop. ☕️ #TabithaInTheWild #MarketingStrategy #CoffeePriorities

We are delighted to share that Not Another Marketing Agency Ltd has been re-accredited with the Good Business Charter for the third consecutive year. This re-accreditation is a testament to our unwavering commitment to ethical business practices, transparency, and corporate responsibility. You can find out more on our blog #corporatesocialresponsibility #esg #EthicialBusiness

I had the absolute pleasure of going to part of the @citysoundprojectuk in Canterbury yesterday. The stage had a lineup of incredible talent, and the food truck options were fantastic! Personally, I went for lunch from Low "N' Slow and a fabulous cocktail from wildboxevents #canterburyevents #drinkresponsibly

Another overdue local business shout-out! A huge thank you to @joesbowscountrysports, where I spent part of my birthday, enjoying their 1/2 day falconry experience! #KentBusiness #localbusiness #falconry #kentdaysout #tabithainthewild